The Importance of Lighting in a Corporate Video
When it comes to getting a corporate video made for your business, the last thing on your mind is how you’re going to be lit on camera – but actually its one of the main things that I focus on. Making you look good on camera is one of the main differences between a professional and an amateur video.
The entirety of my lighting kit consists of LED lights that are all silent and extremely colour accurate. No loud fans in sight and you look fantastic on camera right from the first frame!
The Big Kit
The main kit that I bring with me is what I call “The Big Kit” and this is because it is the lighting kit most used in office or single locations. It is an extremely powerful light kit that gives pleasing skin tones and enables me to balance an interviewee against a window.
I bring this kit with me when I know that I’m going to be able to have access to mains power. As good as this kit is, it’s not portable for say an event or grabbing an interview on the fly.
It is perfect for all forms of promotional, testimonial, case study and training films. I’ve lost count of the number of times I’ve used this kit – it’s a reliable workhorse!
Portable Lighting Kit
In some situations, travelling with my large light kit just isn’t an option, especially if I’m at a conference or an event where I need to move very quickly between setups.
This smaller light kit is small and compact and can fit into one roller bag with batteries and stands. It is bi-colour which means it can adjust to any lighting environment’s colour whether that’s a tungsten bulb or fluorescent light.
This is an example of my smaller light kit in use for an interview set up in Highclere Castle for an interview with the winner of a competition who came to stay at Highclere Castle for a weekend.
Lighting really matters
I take lighting very seriously and good lighting will enable the audience watching your video to instantly focus in on the person who is on screen talking about your business. When you take lighting seriously it makes the difference with your audience as they can instantly tell whether you’ve invested in having videos produced for you, or whether you’ve done it yourself.
As I said before, I think lighting is one of the main reasons that differentiate professional corporate video production from amateur video. I’ve spent the last 10 years practising and perfecting what I do and I hope that it shows in the videos that I film.
If you need a full kit list, then don’t hesitate to get in touch over on the contact page, or if you really like the look of these shots and want to get some for your own business, then I’m on the other end of the email!
